The FTC, along with Utah and California, filed a complaint against Hims & Hers alleging the telehealth provider shared consumers' sensitive health information with third-party advertising platforms without consent, and deceived consumers about billing and cancellation practices. The complaint alleges violations of the FTC Act and the Restore Online Shoppers' Confidence Act.
In-house legal teams should review vendor agreements with advertising platforms and data processors to ensure they include explicit consent mechanisms for sharing sensitive health information. They should also audit privacy policies and disclosures to ensure they accurately reflect data sharing practices. Additionally, subscription and cancellation clauses should be reviewed to ensure they are not deceptive and comply with ROSCA, including clear disclosure of charges and easy cancellation processes.
Entity
Hims & Hers
Industry
HealthcareOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-states-act-against-hims-hers-deceptive-unlawful-privacy-practices
hims hers timeline item 2026 07 29
https://www.ftc.gov/legal-library/browse/cases-proceedings/hims-hers-timeline-item-2026-07-29
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"the FTC and its state and local partners allege that Hims & Hers (Hims) fails to clearly disclose"
"The FTC alleges these practices have violated the FTC Act and the Restore Online Shoppers’ Confidence Act"
"Utah alleges violations of the Utah Consumer Sales Practices Act"
"California alleges violations of California’s False Advertising and Unfair Competition Laws"
"shared consumers’ sensitive health information with third-party advertising platforms such as Meta and Snap despite promising to protect patient privacy"
"The FTC also alleges that the company makes it extremely difficult to cancel its subscriptions."
The FTC referred a complaint against REPS & Company Inc. and company executives, alleging they bypassed ticket-issuer security controls and purchasing limits to acquire millions of tickets for resale. The complaint was filed by the Department of Justice, and the case will be decided by the court; the press release does not report a penalty or other remedy imposed.
The FTC sued Digital Forensics Corporation LLC and affiliated defendants, alleging they misled sextortion victims with promises of investigative and monitoring services that often were not provided, and used fake positive reviews. A federal court granted the FTC’s request to temporarily halt the defendants’ activities; the complaint remains for the court to decide.
The FTC alleged that Greenway Auto Group advertised vehicle prices thousands of dollars below the amounts consumers actually paid and used mailers falsely suggesting recipients had won cash prizes. Greenway agreed to an order requiring transparent pricing and prohibiting deceptive prize mailers and other misrepresentations; the press release does not state a monetary penalty.
The FTC sent warning letters to 24 large healthcare services companies, cautioning that incomplete, inaccurate, or untimely pricing information for scheduled medical care may be unfair or deceptive. The letters urge recipients to review their price-disclosure practices and take corrective action; they announce no fine or formal order.
$1.9M
The FTC alleged that Premier Franchising Group LLC and Franchise Fastlane LLC made deceptive and unsubstantiated claims about the Premier Martial Arts franchise opportunity and violated the Franchise Rule. The proposed settlements require the companies to pay a combined $1.85 million to compensate franchisees, prohibit certain misrepresentations, and require Franchise Rule compliance; certain franchisees may also cancel their agreements without penalty.
The FTC, Utah, and Nevada sued Lens.com Inc., alleging that it advertised artificially low contact lens prices while hiding mandatory checkout charges and misleading consumers about its AutoRefill subscription. The complaint seeks to stop the alleged practices; the court has not yet decided the case, and no penalty or remedy has been imposed.