Consumer fraud and advertising enforcement action where the FTC sent warning letters to 97 auto dealership groups for deceptive pricing practices, such as advertising prices that exclude mandatory fees, misleading consumers about total costs. The letters stress the need for truthful and transparent pricing in the automotive industry.
No formal remedies imposed; the FTC issued warning letters urging dealers to ensure advertised prices include all mandatory fees and to review practices for compliance with the FTC Act.
In-house legal teams at automotive dealerships should review all advertising vendor agreements and consumer sales contracts to ensure compliance with FTC pricing rules. Vendor agreements with marketing firms must include clauses requiring all mandatory fees to be included in advertised vehicle prices, clear disclosure of rebate eligibility requirements, and prohibitions on conditioning prices on dealer financing. Customer sales contracts should be audited to confirm final prices match advertised rates with no undisclosed charges, and internal compliance policies should mandate regular review of marketing materials against FTC Act standards.
Entity
97 Auto Dealership Groups
Also known as: Auto Dealership Groups
Industry
AutomotiveOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/03/ftc-warns-97-auto-dealership-groups-about-deceptive-pricing
template auto warning letter
https://www.ftc.gov/legal-library/browse/warning-letters/template-auto-warning-letter
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"to 97 auto groups nationwide"
"compliance with the FTC Act and other rules"
"advertising a price that does not reflect all required fees,"
The FTC referred a complaint against REPS & Company Inc. and company executives, alleging they bypassed ticket-issuer security controls and purchasing limits to acquire millions of tickets for resale. The complaint was filed by the Department of Justice, and the case will be decided by the court; the press release does not report a penalty or other remedy imposed.
The FTC sued Digital Forensics Corporation LLC and affiliated defendants, alleging they misled sextortion victims with promises of investigative and monitoring services that often were not provided, and used fake positive reviews. A federal court granted the FTC’s request to temporarily halt the defendants’ activities; the complaint remains for the court to decide.
The FTC alleged that Greenway Auto Group advertised vehicle prices thousands of dollars below the amounts consumers actually paid and used mailers falsely suggesting recipients had won cash prizes. Greenway agreed to an order requiring transparent pricing and prohibiting deceptive prize mailers and other misrepresentations; the press release does not state a monetary penalty.
The FTC sent warning letters to 24 large healthcare services companies, cautioning that incomplete, inaccurate, or untimely pricing information for scheduled medical care may be unfair or deceptive. The letters urge recipients to review their price-disclosure practices and take corrective action; they announce no fine or formal order.
$1.9M
The FTC alleged that Premier Franchising Group LLC and Franchise Fastlane LLC made deceptive and unsubstantiated claims about the Premier Martial Arts franchise opportunity and violated the Franchise Rule. The proposed settlements require the companies to pay a combined $1.85 million to compensate franchisees, prohibit certain misrepresentations, and require Franchise Rule compliance; certain franchisees may also cancel their agreements without penalty.
The FTC, Utah, and Nevada sued Lens.com Inc., alleging that it advertised artificially low contact lens prices while hiding mandatory checkout charges and misleading consumers about its AutoRefill subscription. The complaint seeks to stop the alleged practices; the court has not yet decided the case, and no penalty or remedy has been imposed.