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State AGs and CPPA Target Businesses for Ignoring GPC Signals

BusinessesSeptember 9, 2025Connecticut Attorney General

Summary

Connecticut, California, and Colorado attorneys general, along with the California Privacy Protection Agency, announced a joint investigative sweep targeting businesses that fail to honor Global Privacy Control (GPC) signals, which allow consumers to opt-out of the sale of their personal information. The coalition sent letters to non-compliant businesses demanding immediate compliance with state privacy laws requiring respect for consumer opt-out preferences.

Contract Impact

In-house legal teams should review contracts with vendors and partners to ensure they include obligations to honor Global Privacy Control (GPC) signals and comply with state privacy laws like CTDPA, CCPA, and CPA. Contracts should mandate prompt processing of opt-out requests, prohibit unauthorized data sharing for targeted advertising, and include audit rights and reporting requirements for privacy compliance. Clauses related to data sale, consumer consent, and privacy preference signals should be updated to align with enforcement priorities.

Contract Search Terms

Global Privacy ControlGPCopt-out mechanismsale of personal dataconsumer privacy rightsdata sharingtargeted advertisingCTDPACCPAColorado Privacy Act

Laws Cited

Violation Types

Entity Details

Entity

Businesses

Industry

Other

Multistate Coalition

Official Sources

Source Evidence

Entity Name
"businesses"
Laws Cited
"The Connecticut Data Privacy Act"
Laws Cited
"CTDPA"
Violation Types
"refusing to honor consumers’ right to opt-out of the sale of their personal information"

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