Texas Attorney General Ken Paxton reached an agreement with Samsung Electronics America, Inc. to stop collecting Automated Content Recognition (ACR) data from smart TVs without consumers' express consent. Samsung must update its smart TVs to provide clear and conspicuous disclosures and obtain consent before any data collection, ensuring Texans are informed and in control of their viewing data.
Samsung must cease all collection and processing of ACR viewing data without Texas consumers' express consent and promptly update its smart TVs to display clear and conspicuous disclosure and consent screens, enabling informed consumer decisions about data collection.
In-house legal teams should review all vendor agreements with smart device manufacturers, streaming services, or any vendors that collect user viewing or usage data to ensure they require express, opt-in consent from consumers before collecting ACR, viewing, or similar usage data. Contracts must mandate clear, conspicuous disclosures of all data collection practices, including the purpose of collection and any third-party sharing, and require vendors to implement user-friendly, prominent consent screens that allow consumers to easily control data collection preferences. Teams should also include clauses requiring vendors to promptly update devices or software to comply with evolving consent requirements and prohibit any unauthorized collection of user data without valid, documented consent.
Entity
Samsung Electronics America, Inc.
Also known as: Samsung
Industry
TechnologyOfficial Press Release
attorney general paxton sues five major tv companies includi
https://texasattorneygeneral.gov/news/releases/attorney-general-paxton-sues-five-major-tv-companies-including-some-ties-ccp-spying-texans
Texas Attorney General Enforcement Page
https://www.texasattorneygeneral.gov/consumer-protection/privacy
"Samsung Electronics America, Inc. (“Samsung”)"
"Samsung no longer collects Automated Content Recognition (“ACR”) data without consumers being fully informed and consenting prior to any information being collected."
"The agreement comes following Attorney General Paxton’s lawsuit against Samsung for its data collection practices."
"Samsung must halt any collection or processing of ACR viewing data without obtaining Texas consumers’ express consent."
"it compels Samsung to promptly update its smart TVs and implement disclosures and consent screens that are clear and conspicuous"
"February 26, 2026 | Press Release"
$3.0M
Texas Attorney General Ken Paxton announced a settlement requiring Temu to protect Texans’ sensitive personal data from exposure to the Chinese Communist Party and to strengthen product-safety practices. Temu must pay Texas $3 million, comply with data-security requirements backed by a potential $8 million annual penalty, conduct annual independent product testing, and take specified action on products found to contain harmful substances.
$773.0M
Texas Attorney General Ken Paxton announced that a multistate coalition had secured an opioid settlement with Albertsons, which would require the grocery chain to pay more than $773 million nationally once final. Texas and its political subdivisions may receive up to $57.8 million for opioid abatement; the release does not identify privacy violations.
Texas Attorney General Ken Paxton sued Gerber Products Company and Nestlé USA, Inc., alleging that Gerber made deceptive safety and testing claims while its baby food contained dangerous levels of toxic heavy metals. The lawsuit asserts claims under the Texas Deceptive Trade Practices Act; the release does not report a settlement, monetary penalty, or court order.
$1.5M
The Texas Attorney General obtained a judgment holding Rubinsky Roofing LLC liable for 27 violations of the Texas Deceptive Trade Practices Act, including deceptive practices involving older consumers and payment for unnecessary or unfinished repairs. The judgment requires more than $1.5 million in civil penalties, allocates at least $500,000 to consumer restitution, and permanently bars the company and its owner from the practices at issue.
The Texas Attorney General opened an investigation into UnitedHealth Group over allegations that its insurance-benefit administration and patient-care decisions denied Texans medically necessary healthcare. The AG issued Civil Investigative Demands to collect evidence; the release announces no penalty or remedy.
$7.5M
Texas Attorney General Ken Paxton announced a $7.5 million settlement with Tris Pharmaceuticals over alleged misrepresentations about the efficacy of Dyanavel XR, an ADHD drug marketed for children. The release says the company overstated the drug’s efficacy and directed sales representatives to make misleading claims to doctors, including Medicaid providers.